Strategic Planning and Marketing Templates

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Archive for August, 2012

Marketing Strategy Template For New Product Development. Step 2 “All about Customer”.

Saturday, August 11th, 2012:

New Product Marketing Strategy Template Step 2: “Who are your customers?”. How to use marketing strategy template for a new product development? Answer the questions from our new product marketing strategy template  below . Write down answers to these questions about your customers: 2.1. Define the different types of “customers”. Write down who will be the actual day-to-day user of the product? Write down who are the Influencers and Recommenders? Who is the “Economic Buyer?” (i.e. whose budget paid for it)?  Do you think the Economic Buyer has an existing budget for this product or do they need to get […] Read More →

Marketing Strategy Template For New Product Development. Step 1 “All about a product”.

Tuesday, August 7th, 2012:

New Product Marketing Strategy Template Step 1: “What problem are you solving with your product?”. How to use marketing strategy template for a new product development? Answer the questions from our new product marketing strategy template  below . Write down answers to these questions about your product and product attributes: 1.1. Main goal of the product. 1.2. Main scheme of the product (text description or picture). 1.3. Product Attributes and Features Write down all technical attributes (i.e. size, dimensions, weight and all applicable characterstics of your new product). Write down a feature list. Will these features be well understood or […] Read More →

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