Marketing Strategy Template for anyone bringing a product to market, writing a business plan, marketing plan or sales plan in a book!
By: Steven Gary Blank
Publisher: Cafepress.com, USA
Templatesforlife Rating: 4.5 from 5 stars in Marketing Strategy Template category.
Focus of this book:
The Path to Marketing Strategy Disaster: The Product Development Model
The Path to Marketing Strategy Epiphany: The Customer Development Model
Customer discovery, validation and creation
Marketing Strategy Template section editors findings : It’s a step-by-step guide to lead a new business project with good examples of what and what not to do. The book is split into six chapters – two introductory chapters then one for each of the four steps in the Customer Development process. Each chapter is long and packed with information. Each chapter concludes with a one page summary that serves as a quick reference guide. The appendix contains a checklist for each step in the Customer Development process as well as a useful bibliography with Blank’s comments.
Main Points for Marketing Strategy Template:
Marketing Strategies fall into one of four basic categories (market types):
• Bringing a new product into an existing market.
• Bringing a new product into a new market.
• Bringing a new product into an existing market and trying to resegment that market as a low-cost entrant.
• Bringing a new product into an existing market and trying to resegment that market as a niche entrant.
Company Building on transitioning the organization from one designed for learning and discovery to a well-oiled machine engineered for execution.
Marketing Strategy Template section editors conclusions: The Four Steps to the Epiphany is a “must read” for new entrepreneurs, product managers, marketing managers, sales managers and business managers.
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